Case Study — 01
LG × Frieze
2022 – 2024 · Four fairs · Four artists
LG partnered with Frieze and a roster of leading contemporary artists to explore the intersection of technology and visual culture. Over four consecutive fairs in Los Angeles and New York, we helped bridge the relationship between brand and artist — supporting each activation through creative coordination, design development, and production oversight. Acting as a translator between artistic vision and brand objectives, we worked closely with the artists, LG's internal teams, and agency partners.
Shepard Fairey × LG
Frieze Los Angeles
This collaboration brought Shepard Fairey's visual language into dialogue with LG's OLED platform. We facilitated the relationship between artist and brand, guiding creative approvals and refinements to ensure the final installation reflected both Fairey's intent and LG's design goals.
SixNFive × LG
Frieze New York
An immersive digital installation. We helped translate the artist's conceptual vision into a format aligned with LG's creative strategy — artist coordination, design consultation, and on-site production management.
Barry X Ball × LG
Frieze Los Angeles
Merging digital display with classical sculpture. We supported the project through artist liaison, fabrication oversight, and press outreach, ensuring the work resonated across art and design press.
Kevin McCoy × LG
Frieze New York
For LG's presentation with digital art pioneer Kevin McCoy, we bridged creative and technical needs — artist coordination, fabrication oversight, and collaborative input on design development.
